The 4D User Experience Map

Communicating the results of UX research

While conducting through UX research, one of the greatest challenges is communicating the results without wasting the time of stakeholders. I needed a high impact deliverable that visualizes how well user needs are being met. The maps metaphor was convenient because I had to show how the users expect to go about reaching a goal using well paved roads, shortcuts and pitfalls set by an app or site. From the usability perspective maps, even multi-dimensional maps are nothing new.
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7 deadly sins in User Experience Design

Quick Win

Abundance of features, trying to create the final design at first try, neglecting mobile, wasting money on buzzword experts, doing pointless UX research/experiment, not continuing usability research after release and being afraid of new things are the seven deadly sins of user experience design. You should avoid them at all costs! Why?
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Relevant question based CAPTCHA replacement

Quick Win

Instead of using image based CAPTCHA ask the users questions related to the content they are interacting with. This is more fun than trying to decipher one or two usually meaningless words or even a totally random string of characters. If you want no brainer questions, ask what the given article is about or what your site is selling. If it’s a contact form, you can ask something related to contacting the site’s owner. Like “In which city in the United Kingdom is the warehouse of this web shop located?” A question like this can reinforce that the shipping will be fast, because the goods are shipped from mainland UK, not Hong Kong for instance.
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