Kaizen-UX

The User Experience

Blog By Peter W. Szabo

New Articles

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Transcendence: SEO becomes UX

Quick win

While not as shocking as human–machine transcendence depicted in the sci-fi drama written by Jack Paglen, the transcendence of SEO to UX is happening now. In the following blog post I will show how UX becomes an increasingly large part of the ranking in Google, and thus a vital part of SEO. It also shows the direction where the world’s leading search engine goes, and that direction is the largely user experience based ranking. At the end I will write briefly about the current user experience signals in Google ranking. I can’t and don’t want to give a checklist, instead I want SEO experts to embrace user-centred thinking.
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Kaizen-UX birds

7 quick wins in UX management

Managing UX teams can be the adventure of your life, but from time to time it might feel like you are surrounded by an angry mob trying to lynch you. (Most of the time no lynching will take place, tough.)

I have distilled my UX management experience into 7 quick win tips you can start using right now to improve your life and make your teams happy.
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Kaizen-UX birds

The 4D User Experience Map

Communicating the results of UX research

While conducting through UX research, one of the greatest challenges is communicating the results without wasting the time of stakeholders. I needed a high impact deliverable that visualizes how well user needs are being met. The maps metaphor was convenient because I had to show how the users expect to go about reaching a goal using well paved roads, shortcuts and pitfalls set by an app or site. From the usability perspective maps, even multi-dimensional maps are nothing new.
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Kaizen-UX birds

7 deadly sins in User Experience Design

Quick Win

Abundance of features, trying to create the final design at first try, neglecting mobile, wasting money on buzzword experts, doing pointless UX research/experiment, not continuing usability research after release and being afraid of new things are the seven deadly sins of user experience design. You should avoid them at all costs! Why?
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Kaizen-UX birds

Minimum effort accessibility

Quick Win

Create a site/web application with very simple and logical structure (navigation and branding in the header on top, then meaningful heading, followed by the main content), dark gray text on a white or very light background. This way you will please all your users, disabled or not. Fill the alt attribute of the images with meaningful content. Try to navigate the site using a (free) screen reader like VoiceOver or ChromeVox, and adjust accordingly.
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UX Evangelism (my public speakings)