How Many Test Users? 3… 5… 10? Try 46!

Quick win

Yes, this is yet another blog post on number of test participants, but this time it is based on very large samples and statistical wizardry. The total length of remote user research videos recorded by the WhatUsersDo platform in 2014 adds up to a jaw-dropping 2861 hours 03 minutes and 43 seconds. (It would take 120 days to watch them, if you would be watching user videos 24/7 without a break.) The core research for this article is based on 375 videos. After statistically analysing those results, I must say that 5 users is way too low. Most of the time you end up finding about 31% or less of all possible insights. How do I know what is the number of all possible insights? Because we conducted a very large-scale study, and found no unique insights, everything was repeated at least twice. As a result I have created “the big table of problems, research answers and number of tests to solve them“.
Click to continue…

Transcendence: SEO becomes UX

Quick win

While not as shocking as human–machine transcendence depicted in the sci-fi drama written by Jack Paglen, the transcendence of SEO to UX is happening now. In the following blog post I will show how UX becomes an increasingly large part of the ranking in Google, and thus a vital part of SEO. It also shows the direction where the world’s leading search engine goes, and that direction is the largely user experience based ranking. At the end I will write briefly about the current user experience signals in Google ranking. I can’t and don’t want to give a checklist, instead I want SEO experts to embrace user-centred thinking.
Click to continue…

The 4D User Experience Map

Communicating the results of UX research

While conducting through UX research, one of the greatest challenges is communicating the results without wasting the time of stakeholders. I needed a high impact deliverable that visualizes how well user needs are being met. The maps metaphor was convenient because I had to show how the users expect to go about reaching a goal using well paved roads, shortcuts and pitfalls set by an app or site. From the usability perspective maps, even multi-dimensional maps are nothing new.
Click to continue…

7 deadly sins in User Experience Design

Quick Win

Abundance of features, trying to create the final design at first try, neglecting mobile, wasting money on buzzword experts, doing pointless UX research/experiment, not continuing usability research after release and being afraid of new things are the seven deadly sins of user experience design. You should avoid them at all costs! Why?
Click to continue…